Oslo, Norway – September 12, 2024
Altek AI strengthens its position in the hospitality industry with the appointment of two industry experts to its Advisory Board
Erling M. Kristensen and Malene Friis Join Altek AI to Accelerate Growth and Innovation
Oslo, Norway (September 12, 2024) — Altek AI, a provider of cutting-edge AI solutions for the hospitality industry, is thrilled to announce the formation of its new advisory board. As part of its strategic goal to expand its presence across Scandinavia, Europe, and the United States, Altek AI has appointed two renowned leaders from the hospitality sector to guide the company's future innovations. The company proudly welcomes Erling M. Kristensen from Norway and Malene Friis from Denmark, who bring invaluable expertise and insight to support Altek AI's continued growth and breakthrough advancements.
"Having access to the best minds in the industry is crucial for delivering AI solutions that truly enhance the customer experience in the hospitality sector. Both Erling and Malene have outstanding track records from leading hotel chains in Europe, the United States, and Asia, and their experience will be instrumental in helping us shape the future of hospitality solutions," said Jon-Fredrik Hopland, Co-Founder of Altek AI.
Kristoffer S. Pedersen, Co-Founder of Altek AI, added: "Erling and Malene are both visionary and strategic thinkers with extensive backgrounds in the Nordic hotel industry. Their perspectives on operational management and customer service will be invaluable as we continue to develop customized AI solutions that give hotels a competitive edge."
New Advisory Board Members
Erling M. Kristensen
Advisory Board Member
Erling M. Kristensen has more than 30 years of experience in the hotel industry, including serving as the CEO of the Norwegian Hospitality Group for over 14 years. In this role, he has led a number of complex projects, including both the construction and rebranding of hotels such as Strömstad Spa & Resort, Son Spa, and Dalen Hotel. Erling's ability in strategic leadership and operational innovation has contributed to growth and development in all his roles. He is also known for his strong network and his commitment to staff development and team building.
Malene Friis
Advisory Board Member
Malene Friis brings over 30 years of leadership experience in the hospitality industry, having held key positions at major hotel chains such as Arp-Hansen Hotel Group and Scandic Hotels. Her extensive background spans Asia, the USA, and Europe, where she has driven strategic growth, innovation, and operational efficiency. With more than 20 years at the CxO and executive level, Malene has been a catalyst for digital transformation and technology integration, enhancing the customer experience. Known for her passion for service and leadership, she continues to inspire excellence and innovation, making her a valuable asset to Altek AI's advisory board.
Expert Q&A with Altek AI's new advisors
Erling, how do you envision Generative AI contributing to solving the biggest challenges the hotel industry is facing today?
"We have only seen the beginning of what Generative AI can do for the hotel and tourism industry. The development is moving very quickly, and the only limit in the future seems to be the imagination, especially for an industry known for being somewhat traditional and slow-moving. The hotel industry is labor-intensive, and the goal should be to work smarter—not necessarily harder. Already today, chatbots and virtual assistants powered by AI can handle guest inquiries 24/7/365, respond to common questions, and even assist with bookings and special requests. This provides faster and more efficient customer service, even outside traditional operating hours. AI can analyze guests' preferences and past experiences to offer tailored recommendations and services, resulting in a more personalized experience.
AI can streamline booking processes by offering easy and intuitive navigation through reservation systems, managing cancellations and changes, and even sending invoices or payment links to guests who have used self-check-in/out or forgotten to pay for services during their stay.
Investing in AI can give competitors a significant competitive advantage. Neglecting AI opportunities will likely reduce a business's competitiveness in the coming years—and it's coming fast!"
Malene, with your extensive experience from both Danish and international hotel chains, which trends do you think will have the greatest impact on technology integration in the industry going forward?
"I have followed the hotel industry from being analogue to becoming digital. Today, we can derive a wealth of data and analyze it on many different platforms. The next necessary step on the road is now made possible by artificial intelligence. Altek AI's mission is to revolutionize the hospitality industry with advanced AI solutions that enhance the guest experience, streamline operations, and boost revenue. In an instant, hotel operators can access a consolidated overview of their operations that surpasses human capabilities. AI enables us to shift focus away from screens, freeing up time for leadership and guest service. At the same time, guests get access to real-time service transcending time zones in 100+ different languages before, during and after their stay!
The large international hotel chains are typically the first to jump on board with trends, but Altek AI offers scalable solutions that also allow small and medium-sized hotel operators to stay competitive while focusing on their core business. I believe artificial intelligence will have a huge impact on the future development of the industry, and it's important to jump on the bandwagon.
Altek AI continues to focus on innovation and growth in AI technology for the hotel industry, aiming to create exceptional customer experiences and optimize operations worldwide. The company looks forward to collaborating with Erling and Malene to realize its vision of setting a new standard for AI-driven solutions in the hospitality sector."
Altek AI continues to focus on innovation and growth in AI technology for the hotel industry, aiming to create exceptional customer experiences and optimize operations worldwide. The company looks forward to collaborating with Erling and Malene to realize its vision of setting a new standard for AI-driven solutions in the hospitality sector.